Roman Balandin leads The Premier Group New Jersey, a 17-agent team ranked in the top 1% at RE/MAX Central, with $55 million in sales in 2019. Despite that success, agents were spending so much time per lead just to initiate outreach, resulting in a meager 10% engagement rate on new inquiries.
In May 2020, Roman connected Structurely’s AI assistant to their Boomtown CRM. From that moment:
A trained chatbot took over all inbound lead conversations—texting, qualifying, and nurturing via natural, human-like dialogues.
Roman and his agents monitor performance daily via the chatbot’s dashboards, ensuring AI-driven touches stay on-brand.
The results speak volumes:
70,000+ messages sent automatically in under a year, covering every buyer and seller lead.
47% engagement rate—nearly five-times higher than the previous 10% benchmark.
70 agent-days saved, allowing agents to focus on face-to-face appointments and closing deals rather than rote follow-up.
Roman notes, “We tried several texting bots, but the trained chatbot conversational sophistication—and the fact our clients don’t know they’re texting a bot—made all the difference”. By automating capture, scoring, and nurturing, The Premier Group reclaimed hundreds of hours and unlocked a flood of new opportunities.
Engagement rate increase — nearly five-times higher than the previous 10% benchmark.
