The Chord Real Estate team is a small, boutique brokerage based in Nashville’s Music Row, specializing in white-glove service for premiere, sports, entertainment, and international clientele across all price points Structurely. Leads pour in 24/7 from Google Ads, HomeLight, and social media, but with just a handful of agents, every delayed response risked lost opportunity Structurely.

After trialing human call teams and other follow-up tools, Chord was referred to Structurely’s AI Assistant by a fellow Realtor. Within days, the AI was fully integrated with their Follow Up Boss CRM, automatically qualifying incoming leads via SMS and web chat—no human intervention required for initial outreach Structurely. The chatbot’s conversational tone was so natural that when a prospect asked “Are you a bot?” it replied, “No, I’m Ashley’s assistant,” helping maintain authenticity and trust Structurely.

In just one month:

• 3,700+ messages were sent automatically, saving dozens of hours Chord’s agents would have spent on manual follow-up Structurely.

• 54% of those leads responded—more than half—compared with single-digit engagement rates before AI Structurely.

• Agents now jump into conversations only when prospects are warmed and qualified, focusing their time on high-value appointments instead of cold outreach Structurely.

By eliminating multi-hour response delays, Chord doubled its effective outreach and ensured no lead ever “went dark”—a game-changer for their small team.