Small and medium‑sized U.S. real estate brokerages are rapidly adopting AI tools—chatbots for 24/7 instant engagement, automated lead management systems to capture and nurture leads, and data‑driven analytics to pinpoint high‑value seller prospects—to drive growth without expanding headcount. AI chatbots handle routine inquiries around the clock, ensuring no lead goes cold. Integrated AI lead management platforms automate the capture, scoring, and follow‑up of new leads, boosting response speed and freeing agents to focus on closing deals. Propensity and valuation models harness vast datasets to deliver targeted outreach lists, resulting in higher‑quality pipelines and measurable increases in listings.